Young filmmakers from Knowsley are celebrating after scooping a top award for their short film on tobacco marketing.
Their film, ASH TV, took a humorous ‘home shopping channel’ approach to promoting messages around the dangers of smoking and tobacco to young people.
The film was entered into the national competition after winning the North West Cut Films Awards earlier in the year. Last night the team were delighted to sweep to victory once again, this time picking up their award at BAFTA HQ in London.
“When we started making the film we were just excited to have the chance to put our research to good use and produce a fun video on the subject. To have won the regional and national awards is incredible, we never expected it, but we are so proud of this achievement.
She added: “Picking up our award at the home of the BAFTAs where so many great filmmakers and actors have done the same made it extra special.”The competition was run by The Deborah Hutton Campaign, and Smoke & Mirrors youth anti-tobacco project, run by Tobacco Free Futures.
The challenge was for young people across the UK to research tobacco marketing or smoking in the media, make a two minute short film about it for their friends, upload it to the competition website and share it on their social media pages.Councillor Graham Wright, Cabinet Member for Children and Family Services added
“This is a fantastic achievement for Shout4Knowsley. Not only have they had a chance to demonstrate their creativity, they have also helped to spread the very important message about the dangers of smoking amongst their peers.
Well done!”Matt Ashton, Acting Director for Public Health, added “Reducing the harm caused by smoking is a key priority for both Public Health and the Health and Wellbeing Board. I am absolutely delighted that our young people have been recognised at a national level for their fantastic work.”
Shout4Knowsley in Knowsley is part of the Knowsley Youth Parliament, and it is supported by the Rights and Participation Team at Knowsley Council.
Pictured– representatives of Shout4Knowsley with their Cut Films Award at BAFTA