National alcohol charity Alcohol Concern, supported by Knowsley Council’s Public Health team, is encouraging residents to take part in Dry January - a 31 day challenge to cut-out alcohol.
Residents who take part will see the financial and health benefits, as well as using it as an opportunity to assess their drinking habits.
Dry January follows on from the successful alcohol roadshow which took place in Knowsley throughout October and November, helping residents to understand how many units of alcohol they were consuming.
Excessive drinking can lead to a number of health issues including high blood pressure, liver disease and increases the risk of developing some forms of cancer including breast, bowel, pancreatitis and mouth, throat and neck cancer.
Throughout Dry January, a panel of experts including doctors, dentists, nutrition specialists and fitness experts will be available for online chats through the Dry January Facebook page and Twitter feed, offering support, advice and encouragement to those who are taking part.
Matthew Ashton, Director of Public Health for Knowsley said “Many people are unaware of the impact on their health of regularly drinking in excess of the recommended limits. This national campaign will encourage people to take up the 31 day challenge, which will hopefully lead to people assessing their drinking habits and drinking less.”
The charity is aiming to sign up at least 10,000 people for the 2014 challenge. For more information and to sign up, visit www.dryjanuary.org.uk