Today the seventh event in a series of nine for the Breastmilk It’s Amazing campaign took place at Asda, Huyton in Knowsley. The campaign, which is run by Cheshire and Merseyside public health collaborative service, aims to encourage and support women who are interested in Breastfeeding.
Throughout March events are place in each of the nine local authority areas in Cheshire and Merseyside which aim to raise awareness of the benefits of breastfeeding and “normalise” the public’s views.
At each of the events participants from local breastfeeding teams and peer support groups will attend allowing women to discuss the issues they are having and receive sign posting to local support. Kate a mum of two from Kirkby said,
“I knew it was good for my baby, but I didn’t know how or why. Not many of my friends’ breastfed and so I didn’t really know much about it. I think people need to be told more about what it actually does and why it’s good for the whole family”.
The event provided a great opportunity for members of the public to receive peer support and information on the benefits. Nicole a mum of one from Prescott said,
“you want the best for your child and this is the best. I couldn’t have kept doing it if it wasn’t for the support I got. Sometimes you just need someone to say - you and your baby are normal!”
Breastfeeding has numerous benefits for both the baby and the family; it boosts a baby’s immune system, protecting them from illnesses and disease; thus reducing the chance of being admitted to A&E and other emergency healthcare settings.
“We know about the health benefits and outcomes of breastfeeding, we need to support our population so they can make an informed choice to breastfeed as the best way to feed their baby. Our women of Knowsley deserve this opportunity and they deserve to get the correct information and support. To ensure their breastfeeding experience is rewarding for mum, baby and the family unit”.
These events are part of the re-launch of the successful Breast Milk It’s Amazing campaign which is led by the Cheshire and Merseyside Directors of Public Health and Liverpool City Region Child Poverty and Life Chances Commission.
The campaign addresses the need to promote breastfeeding to ensure the best possible start in life for children and young people. It also highlights the need for attention locally to improve breastfeeding rates; Cheshire and Merseyside has some of the lowest uptake and continuation rates for breastfeeding in England, appearing in the bottom 15% for initiation and bottom 10% for breastfeeding at 6-8 weeks.
The events are an excellent opportunity to showcase support for breastfeeding within Cheshire and Merseyside, local authority Councillors, Directors of Public Health and key members of children’s services will be attending the events. Matthew Ashton, Director of Public Health for Knowsley said
“The benefits of breastfeeding are many - for both mother and baby. Breastfeeding protects babies from infections and diseases and provides health benefits for mothers too. Today’s response has been great and we will continue to support mothers across the borough.”